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Background
Scott Bullock is a veteran consumer marketing expert with twenty-six years of experience in Canada and the United States. He has worked on trade titles like Publisher’s Weekly, Library Journal, School Library Journal and Small Press magazines in New York.
Scott was the Director of Consumer Marketing on major city magazines such as D Magazine in Dallas, and Toronto Life, as well as Fashion magazine and Canadian Art. From 2000 to 2004 Scott was a Partner at Coast to Coast Newsstand Services.
Today, besides running Circ3, Scott is a regular contributor to Masthead Magazine and teaches the Magazine Marketing class at Ryerson University.
Professional Recognition
In 2003, Scott was named Magazine Marketer of the Year by the Circulation Management Association of Canada, in recognition of his leadership and achievements in the circulation profession. Scott has also been recognized both in Canada and the United States for his work producing industry-leading, subscription-building creative:
- Canadian Newsstand Awards 2007 (Maisonneuve: Newsstand Cover of the Year)
- Canadian Newsstand Awards 2007 (The Beaver: Best Newsstand Issue, Mid-Size)
- Award for Circulation Excellence 2006 (British Columbia Magazine, Renewal Series)
- Magazine Marketer of the Year for 2003
- Award for Circulation Excellence 2000 (Fashion, In-Book Promotion)
- Award for Circulation Excellence 1999 (Toronto Life, In-Book Promotion)
- Award for Circulation Excellence 1998 (Canadian Art, Renewal Series)
- Award for Circulation Excellence 1997 (Toronto Life Gardens, Invoice Series)
- Folio: Direct Mail Awards 1996 (Toronto Life, Direct Mail Under 100K)
- Folio: Direct Mail Awards 1992 (Toronto Life, Renewal Series)
- Folio: Direct Mail Awards 1984 (Small Press Magazine, Renewal Series)
- Folio: Direct Mail Awards 1983 (Publisher’s Weekly, 4-Colour Package)
- Folio: Direct Mail Awards 1983 (Small Press Magazine, New Launch)
Service & Leadership
Service and Leadership have always been two hallmarks of Scott’s approach to the Circulation profession. Scott was the first two-time President of the CMC. Under his leadership the CMC created the ACE Awards, the annual Connoisseur Club Party at Mags University, the Magazine Marketer of the Year Award and the two annual social events.
Scott also worked behind the scenes with Masthead and HDS Retail to help create the National Newsstand Awards at Mags University. He has also served as a judge for the event.
- Judge for National Magazine Awards Foundation 2006
- Judge for National Magazine Awards Foundation 2005
- Board Member National Magazine Awards Foundation 2004
- Board Member National Magazine Awards Foundation 2003
- CMPA Postal Affairs Committee 1999
- Board Member Word on the Street 1998
- President Circulation Management Association of Canada 1997
- President Circulation Management Association of Canada 1996
- Board Member Circulation Management Association 1995
- City & Regional Magazine Association, Chairperson Circulation 1992
- CMPA Distribution Committee 1991
- City & Regional Magazine Association, Chairperson Circulation 1987
The professional development of young people is very important to Scott, and he has been involved in teaching and facilitating at workshops for many years, often volunteering his time and expertise.
- Teaches the Magazine Marketing course at Ryerson University
- Annual Guest Lecturer at Ryerson Journalism School
- Annual Guest Lecturer at Centennial College
- Producer of Newsstand Cover Quiz Show for six years at Mags University
- Guest Lecturer at City & Regional Magazine Association
- Guest Lecturer at ABC Conference, New York, New York
- Guest Lecturer at Western Magazine Awards Foundation, Vancouver, BC
- Guest Lecturer at Manitoba Magazine Publishers Association
- Guest Lecturer at International Regional Magazine Association
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